Professional expertise
Quality takes expertise and taste.
The best creative needs strong ideas, storytelling, deep tool knowledge and the judgment of professional filmmakers.
For Advertisers
Premium commercials.
Made by AI filmmakers.
Scaled by Optima.
Create premium commercial ads with top AI filmmakers, launch them across platforms, and optimize performance with Optima.
Our filmmakers combine the best AI models and tools to deliver the highest quality.
Advertising has entered
a new era.
GenAI is changing what’s possible in advertising. Advertisers can now access premium creative at dramatically greater speed and scale. But unlocking that potential takes more than AI alone.
Audience relevance
Different audiences need different creative.
Advertisers need variations across hooks, characters and messages to test what resonates with different audiences.
Creative intelligence
Every creative makes the next one smarter.
Performance should inform what gets scaled or made next, which ideas to develop and how to optimize.
Iconic is where creative drives performance
World-class AI filmmakers. Better results
Work with vetted AI filmmakers who bring the taste, storytelling, and creative expertise that great advertising demands. Optima matches the right filmmakers to your campaign goals.
Intelligent collaboration workflow
Optima turns your brief into production guidelines, tracks milestones and brand guardrails, and streamlines feedback and approvals from brief to ad delivery.
Turn ads into measurable performance
Optima can distribute your ads across distribution channels, measure what performs, and recommend what to test, change, or scale next, improving engagement and conversions.
One creative. Everywhere you need it.
Create multiple versions of each ad for different audiences, platforms, languages, lengths, and formats, while keeping your core message consistent.
Vertical Video
TikTok, Instagram Reels, and YouTube Shorts.
Landscape Video
YouTube, CTV, websites, etc.
Multiple Languages
Localize your message
for global audiences
Custom Lengths
15s, 30s, 60s or more.
You choose.
Any Format
From widescreen
to mobile-first.
Consistent Brand
Same core idea.
Always on-brand.
One creative, endless variations
Test and learn from creative variations
Swap different characters into the same creative and A/B test what your audience responds to best. Test different personalities, looks, and styles to discover which characters drive stronger engagement and conversions.
Built for advertisers
From brief to performance, Iconic brings creation, distribution, and optimization into one intelligent workflow.
GenAI ads without the complexity
Harness creative potential of AI without navigating a complex stack of tools. AI filmmakers handle the complex production work behind the scenes, including visual consistency, character continuity, voice, lighting, editing, and post-production.
Your agentic partner
Optima turns your brief into clear objectives, priorities, and a production plan. It ranks AI filmmakers and proposals, tracks milestones, and flags what needs your attention.
Launch and measure
Iconic takes the complexity out of distribution. Optima runs selected ads across channels and measures performance at the creative level, so you can see what’s actually working.
Learn and optimize
Optima turns performance into recommendations on things like hooks, pacing, duration, and what to change or scale, combining how audiences respond to your ads with what’s working across categories, audiences, and platforms.
Let's get started!
Create premium commercial ads with top AI filmmakers, launch them across platforms, and optimize performance with Optima.